First, we broke down how we wanted to be perceived as a company: fun, exciting, sleek, professional, trustworthy. With those buzzwords in mind, I started crafting our logo and color palette.
The Magic D8 Ball is a dating generator, focused on excitement and romance. And nothing says romance like a little fire. We have three main colors that build our brand, and all three include red tones.
These three colors then defined the price range of the dates generated. A $ date was a wild red while a $$$ date was an elegant purple.
I firmly believe in the power of the revision process. Words became sleek symbols as we striped away unnecessary information and settled on a cleaner, more minimal product.