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Hailey J. Strader

visual storyteller

  • Work
  • Reel
  • Services
  • About
  • Press
  • Contact

Adventure the Greenbelt

This is a conceptual rebranding project for Austin’s Barton Creek Greenbelt. After intensive study and research, I designed, printed, and bound an informational book on the Greenbelt’s past with patches to launch it into its future.

Press Fest '18

This website design is for the annual Austin comic and zine festival, Press Fest. This year’s site was focused on artwork by Quimvaa.

Large Signage

These designs are 3’ x 3’ foam boards made to promote the Center for Ethics and Leadership at St. Edward’s University.

Free Rent Issue #8

As the Free Rent ATX’s Graphic Designer, I created a full zine layout design showcasing 20 international and regional artists.

Hispanic Heritage Magazine Layout

Shown here are a collection of spreads for Cabra Magazine’s article and fashion photoshoot about Hispanic heritage.

Matchbox Design

This project was a conceptual product design for Sofia Coppola’s movie Lost in Translation. Set in Japan, I focused on the traditional Japanese art style for the piece. I hand drew the fish and mountain range with an ink brush pen and then vectorized it through Photoshop and Illustrator. Water is a constant theme in Japanese art, so I added watercolor textures behind my hand-drawn symbols.

Press Fest '17

This website design is for the annual Austin comic and zine festival, Press Fest. This year’s site was focused on artwork by Ashley Robin Franklin.

Arts and Humanities Marketing

This is a collection of marketing designs made for various events hosted by the Arts and Humanities Department at St. Edward’s University.

Portfolio App

The purpose of this project was to create an app design in After Effects for our own personal portfolio. I wanted to focus on ease of use in my design while keeping it as clean as possible. I did my best to capitalize on the ways people already interact with IOS platforms. My main navigation tools relied on swiping left to right to go from one section to another. I made all of my icons and buttons as big as possible to make it easy to tap. I used bright colors and simple symbols to draw attention to the various sections of the app.

Risograph Zine

NPR’s radio show “This I Believe” showcases every day people’s truisms or core values. In this assignment, we focused on creating a zine to highlight our own truisms. I wrote about the importance of compassion. We condensed our beliefs into a statement on the front and a paragraph on the back. Inside, we created a chromatic typeface and abstract images to exhibit our truism. The statement is simple and wholesome, and I wanted my design to reflect that. This is riso-printed, so I wanted to play with overprinting to create new colors. My background was zoomed-in pieces of nature photography, which made a clean, organic texture. I put simple crossing lines within my letters to parallel the crossing leaves and branches in the background. When unfolded, the zine becomes a poster on the other side, displaying the same “compassion is key” phrase from before.

Typeface Design

The goal of this project was to create an original typeface based on a single word: shipwreck. I imagined jagged rocks breaking apart the solid structure of a ship and tried to implement that harsh effect into my typeface. On the upper left of each letter, I added a serif that mimicked a sail and crashing waves. To embody the broken effect of a shipwreck, I tried to make everything have very rough edges, including letters with curves (like O and B).

Diversity in Casting Magazine Layout

This project is a spread for Cabra Magazine’s article and fashion photoshoot about diversity in casting.

Adventure the Greenbelt

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patches img2.jpg

Press Fest '18

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press fest 18 display.jpg

Large Signage

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Cel-Poster,-falenci-inspo-2.jpg

Free Rent Issue #8

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free rent.jpg

Hispanic Heritage Magazine Layout

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Cabra Heritage33.jpg

Matchbox Design

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matchbox.jpg

Press Fest '17

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free rent w laptop.jpg

Arts and Humanities Marketing

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game-fair.jpg

Portfolio App

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app+thumbnail.jpg

Risograph Zine

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compassion zine.jpg

Typeface Design

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donezo.jpg

Diversity in Casting Magazine Layout

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DIVERSITY.jpg

Hailey J. Strader 2022.